NEWS | Directorscut Commercials

Spot of the Week: Mercedes / Next Generation Tony Petersen Film

...even horse- drawn produce emissions...

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NEWS

TRENDS 21.06.2010

Stereo 3-D films. A gimmick? A trend? Should the production world be getting ready, now? And where can we get a pair of those cool, high-tech 3-D glasses?

DCC talks to stereographer Simon Sieverts about stereo 3-D, production dos and don'ts and his experiences at the Dimension3 Expo; the international 3D stereo Film and Technology Exhibition held in Paris from June 1-3, 2010.

MARKETINGWEEK 30.08.2010

Full-length movies are available on YouTube in the UK for the first time following a deal between Google and Blinkbox.

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CAMPAIGN 25.08.2010

Online video ads have much less impact than other forms of advertising,
even banner ads, according to a consumer survey carried out for Deloitte
that affirms the strength of TV advertising.

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ADWEEK 13.08.2010

In the social media space, two vastly different ad stories are playing out: Facebook is soaring toward must-buy territory, while MySpace appears to have completely lost its mojo.

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CAMPAIGN 13.08.2010

Leading direct, digital and sales promotion agencies are optimistic
about the third quarter, with 87% confident that client budgets will
stay the same or increase.

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